Andrea Pena portfolio

WELLNESS + BEAUTY + LIFESTYLE

ANDREA PEÑA

UGC CONTENT CREATor + INFLUENCER

UGC CONTENT, WHAT IS IT AND WHY?

UGC stands for “User Generated Content”, which is original and organic content created by the everyday individual, rather than a brand or an influencer. Consumers are no longer resonating with sales ads, and instead are looking for authenticity. Consumers are now looking for content made by real people with honest reviews!

WHY INVEST IN UGC..

- BRANDS WITH SOCIAL MEDIA PRESENCE GIVE AN OPPORTUNITY TO CREATE A COMMUNITY WITH THEIR CONSUMERS

- RELATABLE CONTENT IMPROVES CONVERSIONS

- UGC CONTENT CAN BE USED FOR VARIOUS PROJECTS/CAMPAIGNS.

93%

Statistics

numbers that dont lie

A staggering 93% of customers believe user-generated content is very helpful when making a purchasing decision

90%

of consumers find user-generated content useful and believe what existing customers say about the brands rather than flashing ads and promotional emails.

88%

consumers who reported being swayed to make a purchase after watching a product video

- Wyzowl Video Marketing Statistics 2022

My name is Andrea and I'm a 21 year old content creator

based in New Jersey. I describe myself as an individual who likes to connect with others through my content across platforms. I create content that is authentic, and relatable that creates an audience into loyal consumers.

I am experienced in creating content through TikTok, Instagram and standard photos. My mission is to adapt to a brand's unique aesthetic while aligning with current marketing strategies to convert views into sales.

who is ANDREA?